Multi-Family & Apartment Advisory Services
For most investors, buying or selling a multi-family property is not just about a cap rate on paper. It is about reading the building, understanding the rent roll, knowing the block, and having someone at the table who has actually navigated dozens of these transactions before.
Scott Selleck built this part of his practice to give small and mid-sized investors in Hudson and Bergen Counties the same level of discipline that institutions expect, without losing the local nuance that actually drives returns.
Licensed since 1993, Scott has helped clients buy and sell:
- Two-, three-, and four-family homes across Hudson and Bergen Counties
- 12- to 29-unit apartment buildings in core commuter corridors
- Stabilized assets, value-add opportunities, and legacy family holdings
This experience spans both private client work and institutional-grade brokerage environments.
Institutional Roots
Gerber/Somma Associates and Marcus & Millichap
From 1993 to 2001, before building the residential practice, Scott worked investment sales at two firms. He was the listing agent on nineteen apartment buildings totaling 357 units, and on every one of them he also brought the buyer and served as disclosed dual agent.
Gerber/Somma Associates
Hackensack, NJ
This was where the foundation was built. The work there sharpened Scott's understanding of multi-family underwriting, valuation, negotiation, and the mechanics of investment property sales in Northern New Jersey.
Marcus & Millichap
Fort Lee, NJ
This was where the presentation, packaging, and investor-facing discipline deepened. Working on apartment building transactions in a national investment platform strengthened Scott's understanding of how serious buyers evaluate cap rate, rent roll strength, NOI, upside, and exit strategy.
That background means the conversation is not just about square footage or a list price. It is about value, income, positioning, and how the market will interpret the asset.
Representative Closed Sales: 2–4 Units
These eleven closed sales represent $6,881,500 in closed volume across Jersey City, Fort Lee, North Bergen, Weehawken, Bogota, Cliffside Park, Englewood and Union City. Every figure is verified against the closing record. Scott's full production record is at https://selleck-career-production.netlify.app.
Representative Apartment Building Transactions
At Gerber/Somma Associates and Marcus & Millichap, Scott listed nineteen apartment buildings totaling 357 units, from twelve units to twenty-nine, and brought the buyer on every one of them as disclosed dual agent.
231 69th Street & 230 68th Street, Guttenberg
29 units
2267 Kennedy Boulevard, Jersey City
29 units
161 18th Street, Union City
28 units
74–76 Hancock Avenue, Jersey City
26 units
191–193 South Street, Jersey City
24 units
7320 Kennedy Boulevard, North Bergen
22 units
1991 Kennedy Boulevard, Jersey City
21 units
2680 Kennedy Boulevard, Jersey City
19 units
163–165 Baldwin Avenue, Jersey City
18 units
930 Kennedy Boulevard, Bayonne
18 units
97–99 Bleecker Street, Jersey City
16 units
109 Hammond Avenue, Passaic
16 units
25 Sherman Avenue, Jersey City
16 units
7104 Hudson Avenue, Jersey City
14 units
914 Main Street, Passaic
13 units
34 Broadway, Jersey City
12 units
85 68th Street, Guttenberg
12 units
194–196 Seaview Avenue, Jersey City
12 units
214 Seaview Avenue, Jersey City
12 units
This portfolio spans Jersey City, Union City, North Bergen, Guttenberg, Bayonne, and Passaic.
Why Clients Use Scott for Multi-Family Advisory
Deep Market Knowledge
Scott has been licensed since 1993 and works across Fort Lee, Jersey City, North Bergen, Union City, Edgewater, and Englewood. That includes local rent patterns, street-by-street demand differences, investor behavior, and the kind of negotiating strength that only comes from a career that began in 1993.
Financial Fluency
Multi-family sales require more than residential instincts. Scott is fluent in the numbers investors rely on: cap rates, rent rolls, NOI, upside analysis, buyer positioning, and the way lenders and seasoned investors evaluate risk.
AI-Assisted Marketing and Modern Exposure
Scott completed the Certified AI Real Estate Agent program at the Krem Institute of Artificial Intelligence in 2025, a private training program, and uses advanced digital marketing, video, search optimization and targeted positioning to help multi-family listings reach qualified buyers and investors. Listing content is created with AI assistance and reviewed for fair housing compliance.
Full-Service Representation
From 2-family homes to 29-unit apartment buildings, Scott provides guidance on valuation, due diligence, negotiation, buyer positioning, marketing strategy, and closing execution.
What This Advisory Service Includes
A Core Pillar of the Advisory Practice
Multi-family and apartment building sales are not a side category. They are a core pillar of Scott Selleck's advisory work and part of the professional foundation built through Gerber/Somma Associates in Hackensack and Marcus & Millichap in Fort Lee.
Whether the property is a two-family in Cliffside Park, a three-family in Union City, or an apartment building in Jersey City or North Bergen, the goal is the same: bring clarity to value, present the asset correctly, negotiate from strength, and guide the transaction to a clean closing.
Scott Selleck | The Selleck Group
Keller Williams City Views Realty
Disclaimer
The information in this article is for educational and informational purposes only and does not constitute legal, financial, tax, or real estate advice. Real estate markets, tax laws, and financial regulations change frequently and vary by location. Scott Selleck and The Selleck Group are not attorneys, CPAs, or financial advisors. Before making any real estate, tax, or financial decisions, consult with a licensed professional who can review your specific situation. Equal Housing Opportunity.
